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Using a tried and true method to make up for lost time, Adobe is acquiring two companies, Nitobi and TypeKit, to give it more strength in a fast-moving area where it's playing catch-up. For years Adobe advocated its Flash Player technology for advanced Web design, but now it's wholeheartedly on board with the biggest alternative, Web standards including HTML, CSS, and JavaScript. Today, in conjunction with its Adobe Max developer and designer conference populated with the very people wrestling with that transition, the company announced the two acquisitions. Overall, both acquisitions make sense strategically. Each gives Adobe a solid new starting point for aspects of new-age technology. Terms weren't disclosed, though, so it's not clear whether Adobe had to pay a premium for the companies.
The TypeKit acquisition is complete, but the Nitobi buy is subject to closing conditions that should be met this month, Adobe said. Nitobi makes PhoneGap, an open-source programming tool for creating Web apps that run on a variety of mobile phones. That aligns well with the cross-platform approach Adobe has favored with Flash: give programmers the ability to create what they want, and let the tools worry about the differences from one system to another. Danny Winokur, Adobe's platform general manager, had this statement about Nitobi: PhoneGap is a fantastic solution for developing a broad range of mobile apps using the latest Web standards, and is already integrated with Dreamweaver CS5.5 the latest version of Adobe's Web site creation tool. It's a perfect complement to Adobe's broad family of developer solutions, including Adobe AIR, and will allow us to continue to provide content publishers and developers with the best, cutting-edge solutions for creating innovative applications across platforms and devices. Lea Hickman, vice president. Of product management at Adobe, had this to offer in a statement: Typography is a fundamental design element and something that designers want to be more creative with on websites - especially as these websites now need to be viewed on mobile devices.
Working closely with type foundries, the Typekit team has delivered an outstanding service, empowering designers to present the power of the printed word in new ways - online and on devices. Next up will be the task of integrating the new brands into Adobe's software and services and trying to expand from their early-adopter customers to Adobe's more mainstream buyers.